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We See The Light And You Should Too!

February 12, 2018 | Written By: Matt Rumboldt

Last week, There was a much-talked about survey that polled residents of Newfoundland and Labrador about their predictions for our province’s economy in the coming years… The results were less than optimistic, seeing more than half of those surveyed predicting bankruptcy for NL in the near future.

NEIA, as part of it’s 25th anniversary, has dedicated strong support to the entrepreneurial and start-up community in the province, and we see a much brighter future. A shared outlook among many in the province’s emerging tech sector and clean tech industry.

Our membership has grown in support of young clean technology companies making big waves in our province. Last year, NEIA entered into a formal parternship with The Genesis Centre, a St. John’s incubator for tech start-ups. This partnership gives us unique insight into the kinds of innovative technologies emerging in the start-up scene and we have are focused on ensuring these companies receive all the support we can offer to help them grow, compete and influence our economy towards a much more optimistic future.

In the past 12 months, The Genesis Centre has played a role in the creation of 227 new jobs, with more than $4 million dollars in investment. For the alumni of The Genesis Centre programming, many of which are now under NEIA’s membership, they have seen explosive growth and with Newfoundland and Labrador’s focus on supporting entrepreneurial innovation, the train isn’t slowing down any time soon.

“There’s some really exciting things happening right now in the technology sector, over the last 3 years we’ve seen an explosion of technology companies.”
Michelle Simms, President and CEO of the Genesis Centre

Those who are skeptical about our province’s future should look towards the younger generation getting involved in the technology and clean technology sector, if they wish to see the light at the end of the tunnel. Local entrepreneurs (of which there are so many) are encouraged to get engaged, think big and bring their ideas to life. An ideology that both NEIA and The Genesis Centre stand behind. Flying under the radar as such, is an industry of hungry, feisty and powerful tech entrepreneurs looking to change the future of our province’s economy.

Some of The Genesis Centre Alumni and current members of NEIA are highlighted below. We encourage those who believe we’re headed for dark times, to take a moment and learn about companies that are putting Newfoundland and Labrador in competition with global markets with their innovations in tech and clean tech.

SubC Imaging

Over the past few years, SubC Imaging has been successful in its mission to establish itself as a leading provider of revolutionary and reliable underwater imaging solutions.

Located in Clarenville, NL, the company has effectively attracted a diverse range of clients from around the world and has been growing its reputation for delivering the high-quality, cutting-edge technology that customers require.

SubC has also recently partnered with OceanGate to deliver the first 4k Imagery of the Titanic wreck off of Newfoundland’s coast. The six-week exploration venture will depart in June and the imagery will be used to create the first virtual 3D model of the wreck, Positioning themselves as a global leader in this space. I hope they can finally prove that there totally was room for two…

Read more about this Here


Their mission is to help the world become more environmentally friendly and sustainable through energy efficiency and conservation, led by innovative technology that enriches our lives.

Mysa is a smart, Wi-Fi enabled, line voltage thermostat that combines sleek design with innovative software to give users total control of their heating systems and help homeowners save money.

The device, conceived and developed by St. John’s-based tech startup Empowered Homes, is a first of its kind in the smart thermostat game in that it is the only one that’s designed specifically for high-voltage heating systems using electric baseboard heaters, fan-forced heaters and in-floor heaters.

Recently, Mysa has recently started shipping their products to the thousands who have pre-ordered the thermostat. Get yours here:


Seaformatics Systems Inc. is a Canadian start-up company, based in St. John’s, Newfoundland, that designs and manufactures power harvesting systems for the ocean monitoring industry and outdoor electronics consumer market. Their patent-pending, low-speed turbine enables reduced cost for the collection of environmental data from oceans and waterways. Their consumer offering, called The WaterLily helps hikers, campers, paddlers, and cyclists go further without the worry of running out of power while exploring the outdoors.

Waterlily has begun shipment to customers and you can get yours here:

These are some examples of Genesis Centre grads who have made it big in the clean tech space. They are just a small selection of tech firms that have exploded out of the start-up incubator with staggering sales and a bright future ahead of them.

If the entrepreneurs of this province see their future as bright – shouldn’t we all look to them and share that vision? It’s not all doom and gloom, these young entrepreneurs are not ready to go down without a fight and if you ever feel as though we’re headed for trouble, turn your eyes towards Newfoundland and Labrador’s start-up community to bring some optimism back into your view on the economy.


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