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GrowExport 2021 Program

The Grow Export 2021 Program is an export readiness program that builds the export capacity of small businesses in Atlantic Canada with the goal of enabling long-term economic growth in the region. The short-term quantitative benefits for each organization is based on the services and training you receive. If you are selected for participation in the Grow Export 2021 Program, you receive:

  • Support to develop an Export Month Action Plan (Export MAP) to guide export planning
  • Training on critical exporting topics over the period June 2021- January 2022:
    • Customer Discovery – Identify potential early adopters and learn how to use qualitative market research methods to validate problem-market fit.
    • Social Media Marketing – Understanding Digital Marketing as an export tool
    • Export Budgeting /Cash Flow Projections – Core components, considerations, and resources to help you prepare and manage your export market-entry strategy.
    • Pricing Strategies for Export – Building your export pricing model that is flexible and supports decision making.
    • Sales – Scalable sales processes, systems, and tools designed for small business, building blocks that build a solid sales organization
    • E-commerce – Understanding the basics and the tools and platforms to make e-commerce easier
  • Coaching opportunities on how to solve export challenges and enter foreign markets
  • Educational Trade Mission to the USA in the Winter 2022 featuring:
    • Pre-trade mission training on how to prepare for the mission, elements required for planning, what to expect in the market, and following up on international sales opportunities.
    • Select meetings in the target city with Canadian government representatives, business organizations, potential business partners, incubation and business accelerators, educational partners, advanced manufacturing centres, and others.
    • Education sessions in the target city on a range of issues related to doing business in the U.S., including Canadian Consular services, intellectual property protection, setting up U.S. entities, and sales strategies for the target market.
    • Post-mission support to assist with following up on business meetings held.

View the program guidelines here.

Access the application form here.

If you have an interest in this program, please contact Kevin Pomroy, Provincial Trade Commissioner, Government of Newfoundland and Labrador, at 709-729-1946 or kevinpomroy@gov.nl.ca. The deadline for applications is June 4.

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