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FIHAV 2013 Havana International Fair, November 3-9, 2013, Havana, Cuba

NOTE: This opportunity has expired or is an event which has already taken place.

Date: November 03-09, 2013
Venue: Expocuba
Location: Havana, Cuba
Target Audience: Canadian business persons

Sector: Advanced Materials, Agricultural Technology and Equipment, Agriculture, Food and Beverages, Automotive, Bio-Industries, Building Products, Chemicals, Consumer Products, Electric Power Equipment and Services, Environmental Industries, Fish and Seafood Products, Forest Industries, Health Industries, Information and Communications Technologies, Manufacturing Technologies, Metals, Minerals and Related Equipment, Services and Technology, Ocean Technologies, Oil and Gas Equipment and Services, Plastics, Rail and Urban Transit

The Havana International Fair (FIHAV) is the largest annual multi-sector trade fair in Havana. The 2012 edition of FIHAV, which took place from November 4-9, 2012, was the 30th anniversary, and the largest in its history, with over 3,000 companies from 62 countries participating. The pavilion grounds, inaugurated in 1989, consist of 25 separate buildings which are located at the ExpoCuba fairgrounds site on the outskirts of Havana.

The website for the 2012 edition was: www.feriahavana.com (Spanish only)

Canada has had its own pavilion at FIHAV for over 16 years. At FIHAV 2012, 54 Canadian companies exhibited in the Canadian pavilion, and an additional 32 companies visited and held meetings during the fair. FIHAV is the best venue to work to maintain Canada as a key partner with Cuba, especially in the context of Cuba’s evolving relations with the United States and increased competition from other trading partners.


Why you should participate:

Five Good Reasons Why You Should Consider Attending “FIHAV” in November 2013:

1. Effective publicity
Publicity through local media is very limited in Cuba and is often based on word-of-mouth. FIHAV offers you a unique alternative in such a centralized economy. Your participation as an exhibitor in the Canada Pavilion – together with the Embassy of Canada in Cuba – is viewed by Cuban decision-makers as a strong endorsement of the viability and reputation of your company. You will gain an edge over your competitors who do not participate.

2. A proven entry strategy (for experienced exporters to those new to Cuba)
Cuban buyers rarely issue call for bids, terms of reference or purchase orders. They select a small group of companies – often on an informal basis – whom they approach individually. Cuban buyers use FIHAV as part of their pre-selection process.

3. Growth potential (for companies already established in Cuba)
Now that you have gained experience in Cuba, you know the importance of maintaining visibility and regular contact with your network of customers. Your participation will re-affirm your loyalty and continued interest in the Cuban market, thereby strengthening your existing contacts and establishing new ones.

4. Market potential
Cuba is a country with immense market potential, but you risk losing market share if you don’t act soon. The absence of American competition is not expected to last much longer and other countries from South America, Europe, and Asia are aggressively pursuing unique market opportunities. FIHAV allows you to get your foot in the door and start developing key relationships with Cuban buyers now.

5. Results
Results for each company will vary, but the majority of Canadian participants can expect to finalize a sales contract over the medium-term (within 6 to 12 months).

For more information on how to attend to FIHAV, visit our FIHAV 2013 page.


Trade Commissioner(s) involvement:

Laura Dalby is a Trade Commissioner specializing in the Agriculture and Forestry sector, as well as in Market Access and Trade Policy for the Cuban market. She can provide information on this and other local events that you are considering, as well as advice on business development in the region. Services from the Canadian Trade Commissioner Service are offered free of charge to Canadian companies and organizations.

Please contact havan-td@international.gc.ca or Laura.Dalby@international.gc.ca for more details.

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