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Market Entry Strategy Workshop

NOTE: This opportunity has expired or is an event which has already taken place.

Date March 21, 2016
Where: Bally Haly Country Club (100 Logy Bay Road, St. John’s, NL)

The Department of Business, Tourism, Culture and Rural Development will be hosting a Forum for International Trade Training FITT – Going Global One day Workshop focused on Market Entry Strategies on March 21, 2016 at Bally Haly Golf Course. This workshop will give an overview of the essential first step in going global and pursing international business development. During the workshop topics will include a comprehensive assessment of international market entry options for the export of products or services and optimal market entry strategies.

The participants will be able to:

  • Assess barriers to market entry
  • Differentiate between market entry strategies
  • Recommend potential international partners through consultations and analysis of strengths and weaknesses and negotiate partnership agreements.

At the end of this workshop participants will be able to perform basic corporate strategic needs assessments, identify and evaluate market entry and distribution options commonly used in international trade and investment activities, identify and evaluate appropriate partner(s) and type(s) of partnership(s), for any given international venture, and identify the factors involved in setting up and managing international partnership(s).

Seats are limited for this workshop with a registration fee of $50 and participants are required to register by March 7, 2016 by contacting Chris Percy at (709) 729-5632 or by email at christopherpercy@gov.nl.ca.

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